<div class="item_block">
    <a href="${pageContext.request.contextPath}/item/${param.id}">
        <img src="/products/210/${param.image}" alt="${param.name}">
        <div class="item_block_name">
            ${param.name}
        </div>
    </a>
    <div class="item_block_bottom_grid">
        <div class="item_block_bottom">
            ${param.cost}$
        </div>
        <div class="item_block_bottom" style="float: right;">
            <a href="javascript:void(0)" itemId="${param.id}" class="button_buy">Buy</a>
        </div>
    </div>
</div>